About – Brandon Blackmon

18+ years of experience

In addition to my formal roles, I have extensive experience as a freelance graphic and web designer. Over the years, I’ve worked with a diverse range of clients, providing tailored solutions for web design, branding, and print materials. This freelance work has allowed me to hone my skills in managing projects independently, meeting tight deadlines, and delivering high-quality results across multiple industries.

Digital Marketing Specialist

Mixture Web

July 2021 to September 2024

Worked closely with clients to fully understand their goals, ensuring each website was tailored to their specific requirements and branding.
Conducted in-depth research to develop accurate, relevant content for websites, ensuring the unique essence of each business was captured and reflected across the site.
Designed and developed over 150 fully responsive websites in the last 3 years, ensuring each site was SEO-optimized, user-friendly, and visually aligned with branding guidelines.
Built websites across multiple platforms, including HTML, Joomla, and WordPress, with a focus on flexibility and functionality.
Specialized in WordPress site development, utilizing advanced page builders such as Elementor, WPBakery, Divi, and Breakdance to create intuitive, visually compelling websites. Optimized these sites using tools like Yoast SEO and WooCommerce.
Stayed up-to-date with the latest industry trends, integrating new plugins, design platforms, and AI tools to provide cutting-edge solutions and deliver high-value results to clients.
Managed social media accounts for multiple businesses, developing engaging content, interacting with followers, and increasing online presence and reach.
Demonstrated expertise in graphic design, creating logos, stationery, and display ads using Illustrator and Photoshop to deliver impactful visual branding solutions.

Graphic Designer/Production Artist/Screen Printer

DPrint

January 2017 to July 2021

Assisted screen printers with setup, registration, and quality control of high-detail prints.
Advanced to managing multiple presses, overseeing color mixing, and ensuring high-quality output on complex jobs.
Managed the entire print production process, from prepress to final delivery, ensuring timely and accurate completion of all projects.
Performed regular maintenance on printing machinery to minimize downtime and maximize productivity.
Utilized color management tools and software to achieve accurate color reproduction in printed materials.
Implemented a color calibration process resulting in consistent and accurate color reproduction across different printing devices.
Worked in the cutting department, reading job tickets to determine vinyl types, sizes, and quantities, and preparing vinyl from rolls to sheets.
Promoted to the art department, where I created films, printed large-format banners, and operated multiple plotters.
Re-created artwork to ensure high-quality outcomes for print and digital media.

Web Design & Digital Marketing

Lakeland Unique Pools & Spas

January 2016 to August 2016

Designed and developed the company’s WordPress website, ensuring a user-friendly and visually appealing interface.
Provided ongoing SEO services, improving search engine rankings and driving consistent growth in website traffic.
Collaborated with a photographer and videographer to help create commercials for YouTube, enhancing the company’s online presence.
Delivered detailed analytics reports, showcasing continued growth in traffic and user engagement.
Managed Google Pay Per Click (PPC) ad campaigns to generate leads and increase online visibility.
Trained a new employee on blogging and making minor updates to the website, ensuring smooth content management moving forward.

Graphic Designer

Minuteman Press

August 2016 to January 2017

Utilized industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) to create high-quality designs
Created visually appealing and engaging designs for various marketing materials, including brochures, flyers, and social media graphics
Executed design projects from concept to completion, ensuring adherence to brand guidelines and project deadlines
Managed multiple projects simultaneously while maintaining a high level of attention to detail and meeting tight deadlines
Designed a variety of print materials, including business cards, postcards, trifolds, and brochures.
Managed print production processes from start to finish, ensuring high-quality output.
Operated printing equipment for large and small-scale print jobs.
Performed cutting, binding, and finishing on all print projects.
Collaborated with clients to ensure their designs met branding and quality expectations.
Maintained tight deadlines while managing multiple print projects simultaneously.

Creative & Design Marketing Director

Sky Powersports

January 2012 to August 2014

Managed and optimized social media accounts, creating engaging content to boost brand visibility and interaction.
Created detailed listings for motorcycles, dirt bikes, ATVs, and side-by-sides, ensuring accuracy and appeal to potential buyers.
Maintained and updated the company’s website, ensuring up-to-date inventory, promotions, and content.
Developed and executed digital marketing strategies to increase customer engagement.
Ensured consistency in creative assets across multiple locations, verifying that proper images, descriptions, and brand standards were followed.
Collaborated with other locations to provide guidance on maintaining accurate listings and promotional materials.
Analyzed website traffic and social media metrics to adjust marketing tactics and improve performance.
Created promotional materials and digital ads to align with seasonal campaigns and inventory changes.
Led branding initiatives to ensure consistent messaging across all marketing platforms.

about me

My Hobbies and Interests

I’m Brandon Blackmon, a graphic and web designer based in Lakeland, Florida. With over 18 years of experience, I’ve built a career around creating websites, logos, and digital marketing strategies that drive results. But when I’m not designing or working on a new project, you’ll probably find me with a good book (I’m a huge Stephen King fan), watching action or comedy movies, or getting absorbed in a documentary.

I enjoy working with my hands just as much as working with my creative mind—I love building mechanical models, doing my own car repairs, and tackling home improvement projects. I’m always thinking of new ways to make things easier and more efficient, whether it’s for my job or just around the house. Creativity and problem-solving are at the core of everything I do, and I strive to bring that same innovative energy to every project I take on.